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Global Sport Institute National Snapshot Poll: Fall 2021 - Name, Image and Likeness (NIL)

Methodology: This national survey was commissioned by the Global Sport Institute at Arizona State University and conducted by OH Predictive Insights via opt-in online platform. The national survey was conducted by OH Predictive Insights between October 21st – October 28th, 2021 from a nationwide general population (18+ year old) sample. The sample size was 1,800 completed surveys, with a MoE of ± 2.31%. All respondents were given the option to take the survey in English or Spanish. The sample demographics accurately reflected the target population’s age, gender, region and ethnicity according to population statistics derived from recent US Census data for US adults. This survey was conducted via opt-in online panel. *Numbers may not total 100%, due to rounding.


  • Identify the attitudes of the general public towards the new rules about
    college athletes’ NIL and their reasons behind supporting or opposing the
    NIL rule.

  • Discover the best practice of how to implement the NIL rule.
  • Identify the public’s perception of the demographic groups that will benefit
    most from the implementation of allowing college athletes to profit from
    their NIL.

About OH Predictive Insights:  As a nonpartisan market research, predictive analytics, and public opinion polling firm,Phoenix-based OH Predictive Insights  provides accurate polling, focus groups, data analytics, and advanced targeted marketing to political and non-political clients alike. With leading professionals in the advertising, communication, polling, and political arenas, OH Predictive Insights will service political and non-political clients looking to improve their footing on key stakeholders and consumers. For more information, please call 602-362-5694 orsubmit a request online.