The poll sought to examine respondents’ views of activism among athletes two years after the civil unrest that followed George Floyd’s murder in 2020 and impacted all corners of sport and society. Athlete activism remains a major story across many major sports competitions, as seen during and prior to this year’s FIFA World Cup, as well as in the events surrounding Russia’s detainment and recent release of U.S. Olympic gold medalist Brittney Griner.
On behalf of the Global Sport Institute at Arizona State University, Latino Decisions in coordination with Lucid implemented an international online survey of adults from February 12-20, 2021. Overall 751 respondents completed interviews for a margin of error of +/- 3.58%.
In this poll we sought to identify the attitudes of the general public towards the new rules about college athletes’ Name, Image and Likeness, (NIL) and their reasons behind supporting or opposing the NIL rule, discover the best practice of how to implement the NIL rule, and identify the public’s perception of the demographic groups that will benefit most from the implementation of allowing college athletes to profit from their NIL.
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