Sports business professor explains how R*******s could utilize temporary name change
July 7, 2020
So how can Washington appease sponsors while also giving the change the time it needs? Allow Kenneth Shropshire, Adidas Distinguished Professor of Global Sport and CEO of Global Sport Institute at Arizona State University, to explain.
"You could be the Washington Football Club for a season and then have a whole season's worth of fan competition for a new name," Shropshire said on the Redskins Talk podcast. "That sort of thing could rally interest. So you'd have a 'W' on the helmet for a year."