Adidas Kicks Off Initiative to Break Down Barriers Faced by Women and Girls in Sport
December 10, 2018
"A series of new partnerships with three areas of focus – to provide access, to remove stereotypes, and to address the inequality for female athletes at all levels and ages – will be introduced including:
- Partner with the Global Sport Institute (GSI) at Arizona State University to identify existing barriers to sport for women, examine how to overcome the barriers and explore what equality means for women in sport across opportunity and pay. As an independent research institute, GSI will help adidas tap into existing and new original research and subject matter experts."