Washington Football Team Owner Dan Snyder Could See A Financial Boost From A Name Change

Merchandise sales, licensing deals, and other sources of revenue could flow from the team’s new branding.  Mark Tenally / AP Photo

(Mark Tenally / AP Photo)

It helps the team that NFL franchises tend to make money regardless of athletic performance. Kenneth Shropshire, the CEO of the Global Sport Institute at Arizona State University, notes that team values generally rise “no matter what shortfall is taking place at the moment.”

 

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