Ivy League cancels all winter sports, spring sports to tentatively begin in March 2021
“The concentration impressions reduce when you’re only playing one event. The more presence you have, the more popularity and the greater revenue you’ll be able to receive,” Kenneth Shropshire, CEO of the Global Sport Institute and Adidas distinguished professor of global sport at Arizona State University, said in an interview with Spectator in February.
“The Ivy League is different because it has made a schedule that is more student-friendly where athletes don’t need to go on a bus every weekend, be away two times a week,” he added
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